Available for freelance work

Ilias Annouri

Senior AI Engineer

LLM & RAG systems · Generative AI · AI integration · Full-stack & software architecture

Senior software engineer and tech lead with over 10 years of experience building scalable web, mobile and full-stack platforms. I combine React Native, Next.js and Node.js with secure payment infrastructure to ship production-ready applications from scratch in under four months, and I build the AI systems inside them.

Email me

Rabat, Morocco · Arabic, English, French

years shipping products: 10+
iOS & Android downloads: 20K
Google impressions in 6 months: 2.9M
AI processing cost at Pinjoy: −30%

Selected work

Live products, used by real people.

AI · Pinjoy

Paper menus to structured data in seconds

A multimodal LLM reads the photo; deterministic code validates everything before it reaches the database. Every run is evaluated and logged for latency, tokens and cost.

~2 hours → 12–24 seconds

Read how it was built ↗

Search · Pinjoy

From keyword search to intent

Priority-ranked search across businesses, dishes and amenities, designed from real query logs and moving to hybrid keyword + semantic retrieval, plus an SEO & GEO business directory.

2.9M Google impressions in 6 months

Read how it was built ↗

Payments · Heolink

Storefronts and payments for creators

Next.js and Supabase storefronts with a multi-tenant Stripe Connect engine, automated cross-country payouts and paid video consultations built into the product.

Zero to working MVP in under 6 months

Experience

2024 — Present
Lead AI & Full-Stack Engineer · Pinjoy

Full-time · Rabat, Morocco

AI-powered discovery platform connecting travelers and locals with businesses across Morocco. I own AI, mobile, web, backend and infrastructure, and lead two engineers and an intern.
- Built the AI menu onboarding pipeline on the OpenAI API, with an evaluation set gating every prompt or model change, and cut AI processing cost by 30%.
- Shipped the iOS and Android apps, web front end and backend: 20K downloads and 3.1K monthly active users.
- Grew organic reach to 2.9M Google impressions at 1.3% CTR with a structured-data business directory, and raised profile engagement 140% through an A/B-tested redesign.
- Migrated production from self-managed MongoDB to managed databases with zero downtime.
- Secured government funding from Morocco’s Ministry of Tourism and pitched at Web Summit Qatar’s ALPHA programme.
2026 · 6 months
Lead Full-Stack Engineer · Heolink

Freelance · United States · Remote

A storefront and monetization tool for creators: digital product sales and paid video consultations in one place.
- Architected the Next.js App Router and TypeScript platform, with each creator’s data isolated by Supabase Row-Level Security.
- Built the Stripe Connect payment engine: direct charges, automated payouts and idempotent webhooks for refunds and disputes.
- Embedded video consultations (Daily.co, WebRTC) with calendar sync and timezone-safe booking.
2018 — 2023
Full-Stack Developer & Tech Lead · Vosch

Full-time · Morocco

Education technology on Node.js, Angular and MongoDB. I set the technical direction while building the backend and designing the interfaces.
- Join, an admissions SaaS: backend and aggregation pipelines behind 2,000+ student applications.
- Hedu, a private school network: role-based access and real-time messaging for 1,400 active users.
- Hired and led a team of four, and ran the Linux servers, Nginx and deployment pipelines.
2016 — 2018
Earlier
- Technical Mentor & Trainer, independent: mentored 10+ newly graduated engineers on Git workflows and team communication.
- Junior Front-End Developer, Fibero: built the Angular front end against the team’s REST APIs.

Writing

All posts on annouri.site ↗

Skills

AI & LLMs: OpenAI, Anthropic and Google AI APIs, Vercel AI SDK, LangChain, Ollama, multimodal extraction, AI agents, n8n
RAG & AI engineering: Embeddings, pgvector, semantic and hybrid search, retrieval pipelines, evaluation sets, cost and latency tracking
Backend: Python, FastAPI, Node.js, Express, TypeScript, REST, GraphQL, Supabase
Frontend & mobile: React, Next.js, React Native, Expo, Angular, Tailwind CSS
Data & infrastructure: PostgreSQL, MongoDB, Redis, Prisma, Drizzle, Docker, Nginx, GitHub Actions, DigitalOcean, Hetzner
Payments & growth: Stripe Connect, NAPS, technical and programmatic SEO, structured data, GEO, A/B testing

Education & more

Education

State Engineer Degree, Software Engineering

ENSA Al Hoceima, 2016. Thesis researched and defended in English, a first for the school.

Recognition

Ministry of Tourism funding for Pinjoy, pitched before SMIT.

Web Summit Qatar, ALPHA startup programme.

Open source

Artup ↗, a self-hosted, AI-native blogging platform. It powers annouri.site.

Have a project in mind? Let’s talk.

Available for freelance work · Rabat, Morocco

annouri.ilias@gmail.com